Archive for the ‘Broadcast’ Category

“Reckless Texting” : PSA Ads Educating Drivers on the Dangers of Distracted Driving

Thursday, March 21st, 2013

Distracted driving puts many lives at risk with every text message sent, every hamburger eaten, and every phone call made. The law firm of Allen & Allen (Richmond, VA) enlisted the brand communication services of The Flores Shop to develop creative concepts and produce a series of television ads that convey their commitment to educating Virginians about the dangerous distracted driving epidemic that causes accidents and claims lives everyday.

We are all distracted drivers. We all, at some point, are texting, talking on the phone, eating and drinking, and performing other distracting tasks while driving. No driver wants to admit that they are even the least bit distracted by using the phone while driving, but the statistics we discovered for these commercials are sobering proof of just how distracting the distractions really are.

The average text takes drivers’ eyes from the road for an average of 4.6 seconds. At 55 mph, that’s the same as driving the length of a football field… blind.*

40% of all American teens say they have been in a car when the driver used a cell phone in a way that put people in danger.*

These statistics are the tip of the iceberg. We were so stunned by how dangerous distracted driving truly is, that we have drastically altered our driving habits and hope that these commercials will help convince others to do so as well.

*Statistics via

Rappahannock Electric Cooperative TV Campaign

Wednesday, February 29th, 2012

Last year Rappahannock Electric Cooperative (REC) acquired Alleghany Power and increased their service area by 13 counties. REC’s new customers were accustomed to a traditional power company, not a community-focused cooperative. REC wanted to help these new customers understand the benefits that a cooperative provides and also assure them that REC is invested in their community — because they are a part of their community. To communicate these brand messages, The Flores Shop produced two :30 TV spots that aired throughout the new coverage areas.

“One of You”
This spot was created to help establish REC as an integral part of the local community and separate it from other (non-co-op) electric companies as well as reduce the mystery of the new kid in town. “One of You” emphasizes that REC is thoroughly invested in their small town communities because the people who live there also work for REC.

“The Power to Help Our Community”
Many people who haven’t been a member of an electric cooperative don’t understand the difference that REC can make over a standard electric company. This educational spot helps to explain the member benefits that a co-op offers — differentiating it from a service-only organization.

Are you a member of a cooperative? Let us know what benefits you enjoy most!

This video’s gonna knock you out!

Friday, February 17th, 2012

Here are some shots of the wonderful cast and crew from our recent shoot for the Community Idea Station’s Big Idea Challenge.(Apparently we really like to point at things and we are obsessed with our smart phones.)

A HUGE thanks to our all-star production team at The BranchingCombat Sports Center for allowing us to shoot in their amazing gym and Ami Kim for providing these photos.

This videos gonna knock you out!

View More Photos from the Shoot

We’re shooting TV spots for Rappahannock Electric Cooperative this week

Thursday, June 9th, 2011

Were shooting TV spots for Rappahannock Electric Cooperative this weekHere’s a still we took during the shoot.

Stay tuned! The finished spots will air soon…

The Flores Shop Develops Print Campaign With An Interactive Kick!

Thursday, March 3rd, 2011

The Flores Shop Develops Print Campaign With An Interactive Kick!The Flores Shop can design a brochure with the best of them. But when Owens & Minor (a Fortune 500 company) approached us to help them with their first advertising campaign in over ten years, we knew we needed to develop something special that would make an immediate impact!

Owens & Minor has been a leader in medical supply distribution for over 100 years. They’re known for their white and burgundy trucks that pull up to warehouse docking stations at hospitals and healthcare systems nationwide. But, in recent years, O&M has expanded their arsenal of services far beyond those of a simple commodity-driven medical supply distributor.

We all know that times these past few years have been challenging. And, while the medical industry may not be affected as much as some other industries, hospital supply chain executives still had to tighten their purse strings like the rest of us. And, just as they had done in decades past, O&M rose to the call of their clients’ needs.

The Flores Shop Develops Print Campaign With An Interactive Kick!O&M developed a portfolio of supply chain solutions, innovative technology, inventory management and consulting services that can dramatically reduce costs for healthcare systems of all sizes.

While O&M is widely known for their distribution services, the challenge was to educate current and potential customers of this diverse, new mix of services and solutions that could literally help save millions in their medical supply chain system!

After discovery sessions with the O&M Marketing team and reading the case studies which proved the company’s effectiveness on paper, we knew we had a great story to tell and—we would use a number of different channels to tell it.

//  Corporate Tagline: To immediately start making a difference in the public’s perception of what Owens & Minor offers beyond distribution, we knew we needed an overarching theme that would be applicable to the message of any O&M marketing within any medium. After writing hundreds of tagline options, our team and Owens & Minor unanimously agreed on “Delivering More” as a two-word tagline that packed quite a punch! It pays homage to O&M’s history of distribution, but immediately addresses the fact that that’s not all they do. And, in those famous advertising words, “But wait! There’s more!” we suggested that the tagline could also be supplemented with various descriptors (i.e. – Savings, Choice, Efficiency, etc.) to point out the specific benefits that these new services offer! Check out the tagline in action!

The Flores Shop Develops Print Campaign With An Interactive Kick!

//  Interactive Brochure: What is an interactive brochure, you may ask? It’s a marketing brochure on steroids! And that’s exactly what we developed for Owens & Minor. We wrote and designed a brochure that provided descriptions of each of their service categories, gave examples of actual implemented savings and encouraged Supply Chain Managers to visit a webpage to learn more about how they could get a free supply chain assessment from O&M.

But the piece didn’t stop there. We incorporated a WebKey (a USB website launcher) into the piece that flips out and plugs into any USB port and—BAM! It automatically launches the user into a testimonial video that we wrote, directed and produced for O&M. The video features a customer who has engaged O&M’s consulting services and is singing the praises from on-high! Users are also able to download a more complete case study with intricate details of how O&M helped their customer’s bottom line.

The best part? The brochure stays fresh! Due to the overwhelming response and success of this piece, we’re working with Owens & Minor on creating three more Success Story videos and supporting case studies this year. And every time we add a new video or other content to the website, the same web key now launches the newly updated site!

So, there you have it…

By the end of this year, O&M will have a 28 page brochure, 16+ pages of case studies, 20+ minutes of professional videos all bundled up in a package that’s smaller than a checkbook.

The Flores Shop Develops Print Campaign With An Interactive Kick!

// Print Ad & Direct Mail: We supported this campaign with a full page print ad in trade publications which featured the same customer, highlighted key areas of savings and drove the reader to O&M’s website to learn more about their free assessment offer. We also developed a direct mail piece which served as yet another reminder that Owens & Minor offers many more services that can help move “the needle” (pun intended) for their customers.