This year The Flores Shop saw something special that we wanted to recognize as truly unique.

In our humble opinion, we feel that Weiden+Kennedy’s Chrysler spot was the best Super Bowl Ad we’ve seen in some time. W+K did a great job of creating the emotion of American pride without cliché images of  sweaty farm workers loading dusty hay bails into pickups and soot-covered firefighters celebrating with some cold brews after slaying a towering inferno. Not that there’s anything wrong with that (as Seinfeld would say). Farm workers and fire fighters are certainly mainstays and play extremely important roles that help define American culture. But television spots that use those common images often blend into the noise of self-glorifying, American rhetoric that make us look like the heores of the world. This ad took a different path. Rather than make Americans out to be living in a world that’s hunkey-dorey, it says that we’re human just like everyone else. We’re digging ourselves out of our self-created messes just like every other country. And while the ad is promoting an industry giant, it successfully positions Chrysler, Detroit and America as an underdog—and who doesn’t like to cheer for an underdog?!