Archive for the ‘Kevin’ Category

Social Networking in Motion: A 10,000 ft. View

Thursday, February 17th, 2011

Social Networking in Motion: A 10,000 ft. View

This video infographic gives a visual understanding of how quickly the news of Egypt’s President Mubarak’s resignation spread on Twitter. Fascinating to watch the power of visual communication!

‘Lose Yourself’ in a Super Bowl Ad

Monday, February 7th, 2011

Super Bowl Monday. The day after the game when everyone is clamoring to give their opinion on this year’s batch of Super Bowl ads—while 99% of them have never had the pressure creating one themselves. The Flores Shop hasn’t had the opportunity to work on a Super Bowl ad (yet), which is why we’ve never taken an official stance on any Super Bowl ads in the past. Truth is, we have so much respect for all agencies that are asked to develop memorable, water-cooler-worthy tv spots for the Super Bowl. There really is no other assignment that generates higher expectations and pressure. Some companies have even been known to put themselves in a ‘make it or break it’ scenario based on the success of their one-time Super Bowl ad! Judging these ads without knowing the behind-the-scenes dialogue, client history, legal limitations, and hundreds of other obstacles that creative teams must account for when developing :30 of pure, money-making gold seems a bit brash. Kudos to all creative and account teams fortunate enough to have the opportunity to work on the most highly-anticipated ads of the year!

This year The Flores Shop saw something special that we wanted to recognize as truly unique.
Lose Yourself in a Super Bowl Ad
In our humble opinion, we feel that Weiden+Kennedy’s Chrysler spot was the best Super Bowl Ad we’ve seen in some time. W+K did a great job of creating the emotion of American pride without cliché images of  sweaty farm workers loading dusty hay bails into pickups and soot-covered firefighters celebrating with some cold brews after slaying a towering inferno. Not that there’s anything wrong with that (as Seinfeld would say). Farm workers and fire fighters are certainly mainstays and play extremely important roles that help define American culture. But television spots that use those common images often blend into the noise of self-glorifying, American rhetoric that make us look like the heores of the world. This ad took a different path. Rather than make Americans out to be living in a world that’s hunkey-dorey, it says that we’re human just like everyone else. We’re digging ourselves out of our self-created messes just like every other country. And while the ad is promoting an industry giant, it successfully positions Chrysler, Detroit and America as an underdog—and who doesn’t like to cheer for an underdog?!
Let us know your thoughts…

Design in the Details

Wednesday, September 1st, 2010

Design in the DetailsWe came across these amazingly miniscule sculptures on the KRonikle site recently and just had to share! Visit the original post to see more examples of Dalton Ghetti’s work. Here’s what the site had to say about this unique artist…

Brazilian born, Connecticut based, Dalton Ghetti carefully crafts the tips of pencils into amazing micro sculptures. These miniature masterpieces are a side project for the professional carpenter, who has been perfecting this art for the last 25 years. Dalton uses a razor blade, sewing needle, a sculpting knife, a steady hand and lots of patience to meticulously carve the graphite which can take anywhere between a few months to a few years. Over time he has broken many works in progress and keeps them in what he calls the cemetery collection. One of the most fascinating things about these tiny works of art is that he has never sold them, only given away to friends as gifts.

Function = Design (& vice versa)

Wednesday, March 10th, 2010

Function = Design (& vice versa)

If you don’t fall in love with the product designs from Fusion Brands, you need to check your pulse. Fusion places a huge emphasis on functionality while surprising and delighting with their playful and interactive designs. My egg poacher arrived this week. Bring on the eggs benedict and bloody marys!